Built Coaching
Built Coaching is a personal training service that provides you with the tools to level up your training, transform your physique and change your life via its online coaching platform, providing a bespoke service to its clients, with individually tailored plans.
My role in the process was to create the initial concept for the brand to the final conceptualisation of the the brand identity.
Built Coaching is passionate about fitness and strength, which needed to be reflected throughout the brand. To achieve this we looked at using very vibrant colours to grab the viewers attention, coupled with the use of very heavy and bold typography to show the strength of the brand.
